Nobody has ever made a name for themselves by being just sort of good at a lot of different things. If you really want to find success, you have to find what makes yourself unique and use that as your jumping off point. Kristy Spears from Crafts By Doney offered her insights into success and suggested that targeted marketing and finding one’s niche are surefire ways to move forward in the industry. As such, Kristy has found some success by creating products that are specifically catered towards pet owners. Your target audience could consist of sports fans, little leaguers, car enthusiasts, your local place of worship, or even weird Disney adults, but it's up to you to make yourself known in those circles. Social media and custom websites are great ways to put yourself out there. So find a niche and target audience that you’re passionate about and don’t be afraid to make some waves.

Matthew Rhome, the inventor of the direct to garment printer has a very simple secret to his success. Quality over everything. With this in mind, it's important to remind ourselves of the words of a deranged man, “Better ingredients. Better Pizza. Papa John’s.” Or as Matthew Rhome put it, “Good pretreat makes good shirts. Bad pretreat makes bad shirts.” Quality products are produced from quality ingredients and as such, budding entrepreneurs shouldn’t shy away from investing in themselves and their products. So believe in yourself and know that the time, money and effort that you put into your work will shine through in your products. Just make sure to never forget the age old saying, “Scared money don’t make no money.”

     The wealth of knowledge and advice from these printing professionals is vast and couldn’t possibly be contained in this one blog. Please do yourself a favor and tune in to our YouTube channel to make sure you don’t miss out on any information that could propel you further into success. You owe it to yourself to learn from the best so that one day, people might come to you looking for guidance.